About a year after Glass was first unveiled, the Project Glass team asked Johnsen to come onboard to lead a new effort called Glass At Work with the mandate to help Glass break into the enterprise space. “They brought me on to investigate the enterprise side just because of the demand,” he said. When reached for comment, a Google spokesperson stressed that Glass has “seen demand across a wide variety of consumer applications” as well as from businesses. “Glass is first and foremost a consumer device and the broader demand we’ve seen from the market reflects that,” the rep said. “Still, we want to give businesses the opportunity to work with Glass and find new use cases that could benefit their employees and customers.” By the time the Glass At Work program was made public in June of this year, the perception of Google Glass as a consumer tool had soured. Multiple people had been assaulted for wearing Glass in public. ” Glasshole ” had become part of the lexicon. The Daily Show had just trolled Glass in a video that quickly went viral. And the initial fawning coverage of Google’s concept had been replaced by more critical reviews of the product.